I’ve always wanted to try my hand at a book trailer. So when Amanda Doyle reached out to me for ideas on how to promote her new Guidebook to St. Louis it was one of the things I suggested we do. It seems to have been effective. It got people buzzing about it and has reached the top of the local best seller lists. The trailer often gets included in blog posts and news sites when the book has been written about and has become a valuable part of her press kit.